LGBTQ+ Tourism Makes Up 40% of Vallarta’s Tourism GDP

Puerto Vallarta has always been a welcoming haven for LGBTQ+ travelers. Now, the undeniable impact of this community on the city’s finances is finally clear.

In 2023, a record-breaking 2 million LGBTQ+ tourists visited Puerto Vallarta, according to data released by the Puerto Vallarta Tourism Trust. This influx injected a whopping $17 billion pesos into the local economy.

“Vallarta Pride stands as the most significant LGBT+ pride celebration on a beach in North America,” explained Raúl Alfaro Segovia, managing partner of RPA, the public relations firm managing the event. “Furthermore, Puerto Vallarta holds membership in the International LGBTQ+ Travel Association (IGLTA), solidifying its commitment to this vital market.”

The upcoming Vallarta Pride boasts a diverse schedule, including:

• A flag raising ceremony and recognition of Kenya Cuevas as LGBT+ Activist of the Year (May 23rd, Lázaro Cárdenas Park).
• A retrospective fashion show by Mexican designer Armando Mafud (May 21st, Industry Club, Zona Romántica).
• The “Pride Sun Festival,” a social and commercial event running from May 23rd to 25th at Lázaro Cárdenas Park.
• The “Rainbow Pride” race, a 3km and 6km run along the Malecón (May 25th).
• The official pride parade, led by activist Kenya Cuevas, featuring over 55 floats (May 25th).
• The “Pride Beach Party” for community connection and celebration (May 25th, Olas Altas Beach).
• An art auction benefiting the Arte Vallarta Museo association (May 26th, Púlpito Street).